More than just a fixed point on the map, the West represents an evolving entity, defined by the geopolitical, economic, and cultural synergy of its components. Rooted in representative democracy, the Western world—comprising the US and the EU—empowers 800 million citizens to choose leaders and governance models that reflect their lives, shaping the values and social coexistence of their societies.
Beyond mere voting intentions, the Kapa Research opinion poll titled “The Major Challenges for the EU and the US” explores the trends that have shaped the social agenda in recent years across both regions. This survey captures the opinions and concerns of citizens regarding the major challenges facing Europe and America, their expectations of new leadership, and their perspectives on global figures.
Where do the EU and the US converge and where do they diverge?
- The rising cost of living and immigration are identified as the most pressing issues for Western societies. Closely linked to the telecommunications boom they are currently experiencing, a second set of concerns includes artificial intelligence (AI), fake news, and the rise of nationalist extremes in both the EU and the US. Europe is more alarmed by inequalities and the wars closer to its borders (Russia-Ukraine, Israel-Hamas), while Americans are more concerned about climate change, terrorism, and external threats.
- Despite the radicalization of sizeable social groups in both Europe and America, liberal and humanitarian values such as Democracy, Human Rights, and the Rule of Law still prevail over more authoritarian ideals like Order, Security, and Strong Leadership. In this context, the West remains the steadfast guardian of the “Free World,” standing in contrast to states and leaders leaning towards authoritarianism. In the US, this divide is even more pronounced, as reflected in American public opinion regarding Russia and China and in their support for Ukraine and Israel.
- There is a risk that the Western world might be seen as non-inclusive by its citizens, as the majority perceive the promise of a shared, better future—symbolized by the “American Dream” and the “European living standards”—to be fading: “In Europe / In the US, the rich are getting richer and the poor poorer.”
- The relationship between (trustworthy) leadership, (vibrant) economy, and (cohesive) society appears stronger in the US than in the EU. Americans trust their leadership more, rate their economy positively, and view immigration more of as an opportunity for growth, whereas Europeans see it as a threat to public safety.
Weaker economically and socially, Europe appears more fearful and uncertain about its future. In contrast, fear and pessimism do not fit the US, which possesses the confidence and dynamism to address the challenges of the modern world and to take on responsibilities in upholding Western values and human civilization.