Business Intelligence

Our Business Intelligence division is dedicated to delivering insightful analyses of market trends, consumer behavior, and industry dynamics to empower our clients in making informed strategic decisions. With a focus on comprehensive research and analysis, our team provides valuable insights into market opportunities, competitive landscapes, and emerging trends. Our clients include businesses of all sizes, from startups to multinational corporations, seeking to enhance their market understanding and gain a competitive advantage.

• Market Analysis: Our division conducts in-depth analysis of market trends, economic indicators, and industry dynamics to provide clients with actionable insights for strategic decision-making.
  
• Consumer Behavior Research: We delve into consumer preferences, purchasing patterns, and market segmentation to help clients understand their target audience and tailor their products or services accordingly.
  
• Competitor Intelligence: We analyze competitors’ strategies, market positioning, and performance metrics to assist clients in identifying competitive threats and opportunities for differentiation.
  
• Trend Forecasting: By monitoring emerging trends, technological advancements, and regulatory changes, we aim to provide clients with foresight into future market developments and opportunities for growth

In its third edition of the flagship Business Ready (B-READY) project, WBES collaborates with Kapa Research to conduct data collection across economies in North and South America, Europe, and beyond throughout 2024-2025. This joint initiative aims to illuminate the complexities of private economic activity within specific regions, with a primary focus on improving efficiency and fostering sustainable growth.

As part of the EU-wide Cloud & AI Study initiated by the Directorate-General for Communications Networks, Content and Technology (DG CNECT) of the European Commission, Kapa Research contributes to the stakeholder consultation process through in-depth interviews with experts across Member States. Running through 2025, the study aims to map current and future cloud infrastructure and AI computing needs across Europe, identify strategic challenges, and inform future European digital policy with robust, evidence-based insights.

The deep dive surveys in Albania, Armenia, and Georgia interviewed 3,000 business leaders to gauge their attitudes towards climate change and support for related policies. The objective was to understand the potential for policy action to accelerate the green transition in the region. The analysis will provide insights into the depth of interest in climate policies and serve as a basis for policymaking dialogue on climate change.