Who we are

Kapa Research is a distinguished survey company with thirty-six years of experience in targeted primary data collection, household and enterprise surveys, market research, and public opinion polls. Our commitment to excellence has earned us strong partnerships with international organizations and academic institutions, positioning us as a leading survey organization in the region.

Headquartered in Athens, Greece, Kapa Research maintains a full-time in-house team based in Athens and Thessaloniki, supported by a nationwide network of trained interviewers and a network of fieldwork partners across multiple countries. Our core focus lies in designing, implementing, and supervising surveys and consultations that drive public debate, inform social science, and shape public policy.

Our founders brought prior experience in market research, opinion polling, communication and consulting into the company from the early 1990s onward. Over the years, we have supported local and international businesses’ expansion efforts across Southeastern Europe via research design and implementation, large-scale data collection, and other advisory services.

We pride ourselves on our skilled workforce of trained survey professionals, dedicated to our large-scale primary data collection activities (CAWI, CAPI or CATI). For international face-to-face projects, we collaborate with reputable local survey agencies with a proven track record in conducting targeted surveys and robust nationwide networks of enumerators. All field staff receive extensive training, adhering to the latest international standards and best practices for face-to-face, door-to-door, online, CATI, CAPI, and CAWI interviewing.

Company History

Originally founded as a local market research and strategy consulting firm, Kapa Research quickly expanded its operations internationally, earning recognition for its insightful analyses and data-driven solutions. Bolstered by strategic partnerships with esteemed institutions, Kapa Research established itself as a pioneering leader in the research industry.

Today, driven by a dedication to scientific rigor and cutting-edge technologies, Kapa Research remains at the forefront of innovation, continuously pushing boundaries to unveil real-time insights that shape the future for individuals, societies, and global markets.

From Greek Roots to Global Recognition

A 35-Year Legacy of Excellence

1990: Founding

Kapa Research was established by a group of young and dynamic research and consulting professionals, initially focusing on marketing and socio-political survey research within the Greek market.

Early 1990s: Expansion and Market Mastery

In response to the dramatic regime changes in Eastern Europe, Kapa Research expanded its operations significantly into the Balkan countries. During this period, Kapa Research provided strategic advice to major Greek companies seeking to penetrate emerging markets. In 1993, the company made history by conducting Greece’s first-ever exit poll during the repeat election of the second electoral periphery of Athens.

Mid-1990s: Innovating with New Survey Methods

Kapa Research solidifies its position as a prominent research firm in Greece, known for its meticulous methodologies and commitment to excellence while becoming the first company in the region to switch from face-to-face interviewing to telephone surveys and polling.

Late-1990s: Infrastructure Development and Crisis Response

Company infrastructure is being developed with the purchase of real estate and the creation of three call centers in Athens, Thessaloniki and the island of Crete. These facilities support the Greek government in managing the crisis of a devastating earthquake in Athens that summer. Over 100 thousand outbound calls are made in a period of 20 days to earthquake victims, instantly addressing their small and larger daily problems.

Early 2000s: Transitioning from Customer Service to Citizen Service

Kapa Research played a pivotal role in establishing Greece’s first citizen hot-line (1464) in collaboration with the Ministry of Interior, facilitating direct communication between citizens and various government agencies. This initiative laid the foundation for the groundbreaking Citizen Service Centers (ΚΕΠ) developed entirely by Kapa Research, introducing the innovative “one-stop-shop” concept in the public sector. This intervention has been widely recognized as one of the most successful state initiatives aimed at enhancing citizens’ daily lives.

Mid-2000s: Athens Olympics Support and Global Hellenism Research

In 2004, Kapa Research supported the Athens Olympic Games by developing an information “ask anything” hot-line (185) servicing foreign visitors in five languages (English, French, German, Spanish, and Russian). Following this, from 2006 to 2008, Kapa Research collaborated with Harvard’s Center for Hellenic Studies to conduct a groundbreaking global survey on the Greek diaspora, conducting 15,000 interviews across five continents using CATI, CAWI, and mail methods, with a second wave repeated in 2018.

Late-2000s: Establishing a New Research Center

In 2009, Kapa Research moves to a historic fully renovated building of the early-20th century, a landmark located across from the National Archaeological Museum of Athens, establishing its very own research laboratory.

Early 2020s: Global Reach & Strategic Partnerships

Building upon its domestic success, Kapa Research embarks on international expansion, entering markets across Europe, America, Asia, Africa, and Oceania. Additionally, it forms enduring partnerships with esteemed institutions such as the EU, the World Bank, the OECD, Harvard, and the London School of Economics (LSE).

Present: Strategic Vision for Global Leadership

Kapa Research is committed to continued success on the world stage, strategically focusing on global expansion and broadening its services and reach to remain agile and responsive to diverse client needs.

Our  Values

At Kapa Research, research is a responsibility, not just a service. The three commitments below describe how we treat that responsibility in practice.

Our work is governed by certified management systems (ISO 9001, ISO 27001), the ICC/ESOMAR International Code, full GDPR compliance, and active membership of ΣΕΔΕΑ, Greece’s association of market and opinion research companies.
Read about our Corporate Governance

Efficiency & Transparency

We unlock valuable data insights for your business through a streamlined approach. By optimizing workflows with cutting-edge technology and automation, we minimize costs and ensure your research aligns with your budget. Clear communication is paramount, fostering a collaborative environment where we define a research scope tailored to your specific needs. This results in actionable data delivered efficiently, saving you both time and resources.

Agility & Adaptability

We drive continuous improvement through an agile methodology, allowing us to quickly test and adapt to changing project requirements and unexpected findings. This ensures that your research remains relevant and delivers actionable insights. We are constantly exploring new and more efficient research methods to ensure you benefit from the latest advancements in the field.

Accuracy & Risk Mitigation

We ensure the integrity of your research through meticulous data collection, implementing rigorous quality control measures, and multi-layered verification and validation procedures to guarantee data accuracy. By utilizing a diverse range of data sources, we minimize the risk of bias and ensure the robustness of your insights. Additionally, our de-risking strategies ensure even the most complex projects are optimized for success.

Corporate Governance

Kapa Research operates under a formal governance framework covering research ethics, data protection, information security, and quality management. The commitments below apply to every project we deliver, in Greece and internationally, and are documented in policies available to clients and contracting authorities on request.

Certifications

Kapa Research is certified to ISO 9001 (Quality Management Systems) and ISO 27001 (Information Security Management Systems).
These certified management systems govern our project delivery, data handling, and information – security practices across all engagements, and are independently audited on a recurring basis.

Professional Standards & Memberships

We adhere to the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, and apply ESOMAR’s data protection and privacy standards in all research activities.
Kapa Research is a full member of “ΣΕΔΕΑ” the Association of Market & Opinion Research Companies, Greece and complies with its self-regulatory framework, including the industry’s quality-control and audit mechanisms for data collection.

Codes of Conduct

As a ΣΕΔΕΑ member, Kapa Research adheres to the codes of conduct of ESOMAR/ICC in force at any given time, and applies ESOMAR’s data protection and privacy standards in all research activities. All our research, quantitative and qualitative, in Greece and internationally, is conducted in accordance with:

  • The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data
    Analytics
  • ESOMAR Codes & Guidelines
  • ESOMAR Guideline on Opinion Polls and Published Surveys
Regulatory Registration

Kapa Research is registered in the National Council for Radio and Television (ΕΣΡ) Registry of Polling Organisations and Companies, as required under Greek law for the conduct and publication of political and electoral opinion polls.

Data Protection

All personal data is collected, processed, and stored in compliance with:

  • the General Data Protection Regulation(EU 2016/679),
  • Regulation (EU) 2018/1725, where we process data on behalf of EU institutions and
    agencies, and
  • Greek Law 4624/2019.

We maintain a register of processing activities, apply Data Protection by Design and by Default, and operate documented procedures for data-subject rights (access, rectification, erasure, restriction and objection) and for breach notification. All project staff receive training in data protection and confidentiality.
A designated data protection contact point oversees compliance across all projects: Haris Papazafeiropoulos papazaf@kapa-research.com

Research Ethics & Integrity

Participation in our research is always voluntary and based on informed consent. Respondent confidentiality and anonymity are guaranteed unless explicitly agreed otherwise.
All substantive research tasks including survey design, fieldwork management, data processing, and reporting, are performed under full human control and supervision.

Quality Assurance

Quality control is applied at every stage of the research cycle: structured interviewer training and continuous monitoring, real-time fieldwork supervision, back-checking of completed interviews,
daily data cleaning, and multi-layered validation before delivery. Our quality management system is certified to ISO 9001 and aligned with international standards for survey research.

Subcontractor & Partner Governance

Where projects involve subcontractors or local fieldwork partners, all parties are contractually bound to apply the same data-protection, confidentiality, and quality standards that govern Kapa Research’s own operations, under our direct supervision and within our certified management framework.

Environmental and Equal-Opportunity Commitments

Kapa Research is committed to conducting its activities responsibly and sustainably. We follow the European Commission’s EMAS environmental principles by promoting the efficient use of resources, reducing our environmental footprint, and encouraging environmentally responsible practices in our operations.

We are equally committed to providing a workplace and business environment based on equal opportunity, diversity, and inclusion. We support the EU’s principles of non-discrimination and
ensure fair treatment regardless of gender, age, ethnic origin, religion or belief, disability, sexual orientation, or any other protected characteristic. We foster a culture of respect, integrity, and equal access to opportunities for employees, partners, and research participants.

Were You Contacted for a Survey?

If you received a call or invitation from Kapa Research, it was for scientific research purposes only and your responses are treated as strictly confidential under the GDPR and the ICC/ESOMAR Code.
For any question about a survey you were invited to, contact us at info@kapa-research.com or +30 210 36 21 900.

Leadership and people

For over three decades, Kapa Research has been committed to nurturing sustainable growth, empowering our employees, serving our clients, and impacting the world. Our success story is written by remarkable individuals who transcend data, serving as agents of transformation, constantly evolving, and driving our journey forward.

Today, we stand as an international team bolstered by a network of 1,000+ trained surveyors across Europe and beyond. United by a shared vision, we aim to redefine the landscape of global business decision-making.

Meet our Team

Alexis Routzounis

President & CEO

Gerasimos Routzounis

Vice President

Eleftherios Routzounis

Operations Director

Sakis Charalampopoulos

Data Manager

Vicky Assimakopoulou

Project Manager

Elli Ioannidi, PhD

Project Manager

Nikos Zarkadis

Field Manager

Evaggelia Kougkeli

Senior Data Associate

Harry Papazafeiropoulos

Senior Data Associate

Elias Karavagelis

Accounting Manager

Christina Ouzounidou

Development Officer

Chrysa Peponi

Research Supervisor

Christina Vasilopoulou

Research Supervisor

Lazaros Papatheodosiou

Research Supervisor

Dimitrios Vernadakis

Research Supervisor

Charalampos Tsolakidis

Research Supervisor

Jenny Tsouparopoulou

Senior Research Associate

Anthee Carassava

Senior Research Associate

Jasmine Athanasopoulou

Senior Research Associate

Athina Sirbopoulou

Senior Research Associate

Vana Kollia

Research Associate

Rania Skertsou

Research Associate

Kamelia Giatra

Research Associate

Maria Beatrice Agafitei

Research Associate

Marina Vasileiadou

Research Associate

Marc Smith

Research Associate

Ola Ibrahim Bayoumi

Research Associate

Eleni Malandraki

Research Associate

Panagiota Nakou

Research Associate

Konstantinos Michalopoulos

Research Associate

Dimitris Pantoglou

Data Associate

Giannis Eleftheriou

Research Associate

Fotis Panopoulos

Research Associate

Alexandra Adelfopoulou

Research Associate

Knarfneel William Kibiling

Research Associate

Raffael Holtz

Research Associate

Nikola Marjanovic

Research Associate

Konstantinos Tsitsigkronis

Research Associate

Vasiliki Apostolidou

Research Associate

Vasileia Giavrouta

Research Associate

Giannis Tompros

Research Associate

Xanthi Giavrouta

Research Associate

Panagiotis Kyrgiannis

Research Associate

Maria Malaha

Research Associate

Career Opportunities

Inside Kapa Research

At Kapa Research, we place our people’s growth and well-being at the forefront. Our supportive environment nurtures your professional development, enabling you to excel while enjoying a harmonious work-life balance. Here, your role extends beyond mere data, you play a part in crafting a brighter future for our clients and society. With a firm commitment to inclusion, we value and respect every voice and perspective.

Join our Team

At Kapa Research, we’re always on the lookout for passionate and driven individuals who share our vision and wish to contribute their skills to a rapidly evolving and respected organisation.

Join us and be part of a team where you can grow, thrive, while making a difference.

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