AI Follow-up Survey, United States

A follow-up to the 2024 Enterprise Survey measuring how American firms are adopting generative AI, and what it is doing to how they work.

Scale

360 telephone interviews from the 2024 panel of 2,697 establishments, plus a self-administered survey of their administrative workers

Reach

United States, nationwide

Duration

4 months, November 2025 to February 2026

Team

Effort

50 professional staff-months

Client

The World Bank Group, Enterprise Analysis Unit

Our role

Prime contractor

Period

November 2025 to February 2026

Geography

United States, nationwide

Population

Top managers of establishments interviewed in the 2024 Enterprise Survey, split equally between large firms of 100 or more workers and SMEs of 5 to 99, and equally between AI-intensive and other sectors. Four administrative workers per completed interview were invited to the online worker survey.

Mode and platform

Telephone interviewing of about 25 minutes, plus an online worker survey with one reminder

Languages

English

Quality standard

World Bank Enterprise Surveys panel protocol. Panel re-contact managed through our own CRM.

What the data fed

The World Bank's World Development Report on artificial intelligence

Scope of our work

✓ Sampling frame✓ Sample design✓ Questionnaire and translation✓ Programming and testing✓ Pilot✓ Recruitment and training✓ Fieldwork✓ Monitoring✓ Back-checks and quality control✓ Data cleaning and weighting✓ Delivery✓ Reporting and dissemination

Results

A firm-level and worker-level dataset on generative AI adoption, delivered with an implementation report. This was the first Enterprise Surveys assignment to pair a firm interview with a survey of that firm's own workers.